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Arshiya Kherani

I help leaders move through the messy middle of growth — sharpening strategy, strengthening communication, and making decisions with clarity and integrity. My work blends business strategy, storytelling, and human-centered leadership to support people building careers and companies that actually align with their values.

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💰 What Makes Someone Say Yes?

You’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 💸 How Do You Get Capital Behind A Big Idea? Earlier today, I spoke on a panel: Capital As Activism, and while preparing for it, I found myself thinking about how much of my career has involved making the case for things traditional markets don't always know how to value. Before I became an entrepreneur, I spent...
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🎧 Stories Change How People Hear You

You’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 🧠 The Best CEO I Ever Worked For The best CEO I've ever worked for started every Monday morning company meeting with a personal story. Of course, he would share a company update and KPI recap after, but he'd always anchor the time together on a story, sometimes from his personal life, sometimes from his career....
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The Messy Middle leadership newsletter cover featuring Arshiya Kherani alongside the title “Kinda Chic...To Do Everything At Once?!” on a mint green background, exploring leadership, entrepreneurship, storytelling, and business strategy.

🌀 Kinda Chic...To Do Everything At Once?!

You’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 🧠 What Summer Slump?! In my business, August has historically been a bit of a slow month for me. To be fair, last year I was getting married in August (!!!), and the year before that was year one. Nonetheless, I'm absolutely surprised by how busy this month has been! I've had my hands in a bunch of different...
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Newsletter cover image with the title "How El-Sayed Beat A $60M Campaign In The Senate Primary." Arshiya Kherani smiles while seated on the right against a blue background, with The Messy Middle branding and the publication date of August 5, 2026.

👀 How Did Grassroots Leaders Like El-Sayed & Mamdani Beat $60M Campaigns?

You’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 🟥 Even Worse Than Communism We had the Kornacki Cam on in our living room for about 7 hours straight last night. We kept telling ourselves they'll call it any second...but it was almost midnight PST when AP News finally called the historic win: Abdul El-Sayed won the senate primary for Michigan last night by 1...
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The Messy Middle newsletter cover featuring the headline "A Lot Of Hard Work... But Good Work To Do" with a portrait of Arshiya Kherani, Founder & Principal of NIYAH Advisory, on a soft cream background. The essay explores why leaders often optimize the w

🛠️ A Lot Of Hard Work, But Good Work To Do

You’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 🎯 The Wrong Constraint This weekend, I facilitated an entrepreneurial workshop on digital channel strategy. In the session's pre-work, I asked everyone one simple question: Where do you think your biggest opportunity for growth is right now? Almost every founder gave some version of the same answer: "I need to...
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Arshiya Kherani, executive communication coach and founder of NIYAH Advisory, newsletter graphic for 'The $1M Job Title Nobody Saw Coming' — The Messy Middle leadership newsletter, July 2026.

💰The $1M Job Title Nobody Saw Coming

You’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 🎙️ The Gap In Perception I recently had two discovery calls that I haven't been able to stop thinking about. On one call, the prospect named a five-figure budget before I'd even finished my pitch. She'd attended one of my workshops months earlier, understood the value of the work, and knew exactly what she...
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Cover image for The Messy Middle newsletter by Arshiya Kherani. A magenta graphic featuring a portrait of Arshiya and the headline "We're Running Out Of Ice, Literally," introducing an essay about climate change, leadership, and the stories we inherit.

🧊 We're Running Out Of Ice, Literally

You’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 📖 The Stories We Inherit Last week I went to Alaska with my whole family (I know!!! Yes, it was a once-in-a-lifetime-incredible-experience!) One of the most magical stops was in Glacier Bay, where you get these magnificent views of a glacier nestled between mountain ranges so beautiful they look fake. I felt...
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Arshiya Kherani, Executive and Founder Coach, smiling in a grey headwrap and floral watercolor blouse and jeans, on the newsletter "10 Things Nobody Tells You When You Start A Brand" about the unexpected lessons she learned building and closing her DTC br

🫣 10 Things Nobody Tells You When You Start A Brand

You’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. ✨ A Vision & Naivete When I launched Sukoon Active, the modest activewear brand I poured my life into from 2015 - 2020, I had a dream, a tailor I trusted, and absolutely no idea what I was actually signing up for. I thought starting a DTC brand meant designing product and watching it sell. That was maybe 10% of...
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Arshiya Kherani, Executive and Founder Coach, smiling and seated on a wooden stool wearing a floral sheer blouse and jeans, on the newsletter "Do You Understand 'Offsides' At Work?" about the hidden rules of job security in 2026.

🚩 Do You Understand 'Offsides' At Work?

You’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. ⚽ Iran vs. Egypt It was Friday night and I was so pumped to be watching the Iran vs. Egypt game. The score was 1-1, and Iran was seconds away from making history at the World Cup. The game was already in overtime, and in minute 93, Shoja Khalilzadeh scored a goal against Egypt. The team goes nuts and the crowd...
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