💰 What Makes Someone Say Yes?
2 days ago • 5 min readYou’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 💸 How Do You Get Capital Behind A Big Idea? Earlier today, I spoke on a panel: Capital As Activism, and while preparing for it, I found myself thinking about how much of my career has involved making the case for things traditional markets don't always know how to value. Before I became an entrepreneur, I spent...
READ POST🎧 Stories Change How People Hear You
10 days ago • 4 min readYou’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 🧠 The Best CEO I Ever Worked For The best CEO I've ever worked for started every Monday morning company meeting with a personal story. Of course, he would share a company update and KPI recap after, but he'd always anchor the time together on a story, sometimes from his personal life, sometimes from his career....
READ POST🌀 Kinda Chic...To Do Everything At Once?!
16 days ago • 5 min readYou’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 🧠 What Summer Slump?! In my business, August has historically been a bit of a slow month for me. To be fair, last year I was getting married in August (!!!), and the year before that was year one. Nonetheless, I'm absolutely surprised by how busy this month has been! I've had my hands in a bunch of different...
READ POST👀 How Did Grassroots Leaders Like El-Sayed & Mamdani Beat $60M Campaigns?
23 days ago • 4 min readYou’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 🟥 Even Worse Than Communism We had the Kornacki Cam on in our living room for about 7 hours straight last night. We kept telling ourselves they'll call it any second...but it was almost midnight PST when AP News finally called the historic win: Abdul El-Sayed won the senate primary for Michigan last night by 1...
READ POST🛠️ A Lot Of Hard Work, But Good Work To Do
about 1 month ago • 3 min readYou’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 🎯 The Wrong Constraint This weekend, I facilitated an entrepreneurial workshop on digital channel strategy. In the session's pre-work, I asked everyone one simple question: Where do you think your biggest opportunity for growth is right now? Almost every founder gave some version of the same answer: "I need to...
READ POST💰The $1M Job Title Nobody Saw Coming
about 1 month ago • 4 min readYou’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 🎙️ The Gap In Perception I recently had two discovery calls that I haven't been able to stop thinking about. On one call, the prospect named a five-figure budget before I'd even finished my pitch. She'd attended one of my workshops months earlier, understood the value of the work, and knew exactly what she...
READ POST🧊 We're Running Out Of Ice, Literally
about 1 month ago • 5 min readYou’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. 📖 The Stories We Inherit Last week I went to Alaska with my whole family (I know!!! Yes, it was a once-in-a-lifetime-incredible-experience!) One of the most magical stops was in Glacier Bay, where you get these magnificent views of a glacier nestled between mountain ranges so beautiful they look fake. I felt...
READ POST🫣 10 Things Nobody Tells You When You Start A Brand
about 2 months ago • 3 min readYou’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. ✨ A Vision & Naivete When I launched Sukoon Active, the modest activewear brand I poured my life into from 2015 - 2020, I had a dream, a tailor I trusted, and absolutely no idea what I was actually signing up for. I thought starting a DTC brand meant designing product and watching it sell. That was maybe 10% of...
READ POST🚩 Do You Understand 'Offsides' At Work?
about 2 months ago • 3 min readYou’re reading The Messy Middle: weekly deep dives on leadership, startups, identity, politics, and how to make high stakes decisions that are intentional and in-line with your values. ⚽ Iran vs. Egypt It was Friday night and I was so pumped to be watching the Iran vs. Egypt game. The score was 1-1, and Iran was seconds away from making history at the World Cup. The game was already in overtime, and in minute 93, Shoja Khalilzadeh scored a goal against Egypt. The team goes nuts and the crowd...
READ POST