🧠What’s Inside
- What “GEO” is and why it matters for thought leaders, creatives, and changemakers
- How to stay visible in a world of AI summaries
- ✨ New Offer: Mid-Year Visibility Reset → see bottom for details on the 90-min strategy session
🧠The New Q For Leaders Who Want To Be Seen
A few weeks ago, I asked ChatGPT to name some experts in a niche field for one of my clients. It gave me five names I’d never heard of.
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I looked them up, and was surprised to find that they weren’t the most credentialed, or have the deepest experience. Their websites and LinkedIn profiles? Mostly buzzwords. But they were showing up — in exactly the places AI tools scrape for answers.
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I used to wonder...can I be Googled? And now the real question is: “Will I come up in an AI generated summary?"
đź“ŤFrom SEO to GEO
In marketing and business ownership, we used to talk a lot about SEO — Search Engine Optimization. But now there’s a new layer emerging: GEO — Generative Engine Optimization. And it's not just for marketers.
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GEO is the fancy term for whether or not your name, your work, or your expertise gets cited in AI-generated answers. Tools like ChatGPT, Gemini, Claude, and Perplexity are shaping public perception faster than most blogs or publications.
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A few years ago, it was hard to imagine getting an answer faster than "googling it", but now, we barely even click; everything comes with an AI generated summary. GEO isn’t just about being online — it’s about having a story-forward digital presence that knows how to speak for you when you’re not in the room (or the search bar).
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AI isn’t (yet) finding the deepest thinkers. It’s finding the clearest ones. The ones who’ve taken the time to tell their story in plain language. The ones who’ve made their work legible, public, and pattern-friendly for all of the internet to see.
🧠Why Should You Care?
This shift doesn’t just affect content creators or startup founders.
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It affects anyone who relies on reputation, credibility, and trust to do their work.
If you’re a strategist, creative, educator, coach, or executive — someone who works in the grey areas, who guides others, who leads with nuance — this shift affects you.
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And if you’re someone trying to make your career layoff-proof? GEO should be your new bestie. Your story, your offers, your portfolio of work — they deserve to be out there in ways that are clear, compelling, and searchable.
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If you’re not showing up in the places people turn to for answers, you’re not just unseen, you're unfindable.
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And if you come from a community that’s been historically excluded from press, publishing, or visibility ecosystems? That invisibility compounds.
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“AI doesn’t yet have the ability to read the room and interpret unexpected situations the way a 21st-century leader must.”
Which is why your story — your framing, your signal, your human nuance — still matters more than ever.
🔎 So What Do We Do?
There’s no perfect playbook (yet). But here’s where I’m focusing for myself and my clients:
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✅ Write like you’re answering a question. Use headers, bullets, and structured takeaways — AI tools are literally trained to scan for that.
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âś… Use platforms AI scrapes. LinkedIn. Substack. Medium. Kit. Public Notion pages.
Your newsletter is more than a vibe — it’s an SEO (and now GEO) asset.
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✅ Tie your name to your work. Don’t hide behind a brand. Make sure your name appears with your ideas. So when someone searches “executive coach who helps women navigate visibility and leadership,” your work has a shot at being cited (this is what I'm currently working on!).
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Your story needs to be clear, searchable, and legible — to humans and machines.
🚀 Ready For Your Mid-Year Tune Up?
We're creeping into that halfway point of the year. Where are those New Year's Resolutions and big career goals now? How far have you come, and what are you leaving on the table?
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June doesn't have to be Scary City. I'm opening up just 10 spots for something I usually reserve for long-term coaching clients: The Executive Visibility Intensive.
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​In this 90-minute 1:1 session, we’ll:​
→ Clarify your message
→ Articulate your credibility
→ Build a presence that shows up in rooms and in search engines
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Then? You’ll get a full week of async support to refine, test, and implement. This isn’t a copy-paste brand sprint. It’s personal, strategic, and designed to help you speak the story only you can tell.
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📆 10 slots available through June 30​
💸 Investment: Listed on the booking page — no surprises
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If you’ve been waiting for the right moment to show up with more clarity — this is it.
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This isn’t a brand sprint. It’s a strategic story reset for thoughtful leaders, creatives, and changemakers.
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It’s your mid-year momentum boost to own your story, align your message with your next chapter, and show up in the rooms — and the search results — that matter most.
🥨 Snacks
This week’s snacks are heavier than usual. As much as we try to stay focused on the everyday — AI, work, life — it’s hard to ignore the genocide that continues to unfold in Gaza. Here's what I've been tuning into this week:
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🧡 Food For Thought: What can citrus tell us about Israel's occupation of Gaza?
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🍉 Weaponized Aid: Israel continues to use humanitarian aid as a weapon against the Gazan people.
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🤖 The Future Is Here: Check out this fully AI-generated video.​
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Looking for more personalized coaching support, a tailored workshop, or something else? I'd love to learn more 👇🏽👇🏽👇🏽
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